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Public Holiday
Regional: BR-SÃO PAULO CAPITAL
São Paulo City Anniversary
Sunday, January 25, 2026
January 2026
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Holiday selected
🏪 What's open
- Banks Closed
- Government offices Closed
- Schools Closed
- Shops Varies
- Restaurants Reduced
- Public transit Reduced
- Stock market Closed
- Post office Closed
📣 Traveler notes
Brazil offers diverse experiences ranging from bustling urban centers (like São Paulo) to relaxing beaches and wild natural areas (Amazon, Iguazú Falls). Brazilian culture blends European, African, Asian, and indigenous influences. While social punctuality is relaxed (10-15 minutes is typical), strict adherence is expected for scheduled activities (flights, concerts).
- Major holidays include New Year's Day, Carnaval, Good Friday, and Tiradentes Day.
- Social gatherings allow for a flexible arrival window; avoid arriving significantly early.
- Scheduled activities (flights, shows, transport) generally operate on strict schedules.
- The pace of minor appointments can be relaxed, but key services require punctuality.
- Be aware that homophobia can sometimes manifest outside major urban centers.
- Public affection is common, but personal privacy and decorum are valued.
- Physical greetings like cheek-kissing are common (location varies). Handshakes are for formal settings. Brazilians are expressive and welcoming; engaging with strangers is normal. Avoid public criticism of the government or military history. Be discreet regarding personal topics like religion or salary.
About this holiday
The anniversary celebrates São Paulo's significance as Brazil's most populous city and a major international hub for commerce, finance, culture, and gastronomy. The city is also a UNESCO-recognized 'City of Film' known for its vibrant culture.